How EarnOS is building the internet’s reward program with Turnkey

Learn how this consumer discovery and reward platform is bringing incentive-based advertising onchain with Turnkey.

• 3M user wallets created in less than 60 days
• 10x reduction in wallet infrastructure costs
• 99% uptime since launch

“Turnkey is the one piece of our infrastructure we don’t have to worry about. It’s secure, reliable, and scalable, which is crucial when you have millions of active users on your platform.” — Phil George, Founder of EarnOS

About

EarnOS is a consumer discovery and engagement platform that rewards users for interacting directly with its partner brands. Backed by major web3 entities, including EV3, Animoca Brands, and GD1, EarnOS is pioneering the internet’s reward program.

Challenge: Simplifying user onboarding and rewards management

As an app created to bridge the gap between web3 and digital advertising, EarnOS knew how friction-heavy the crypto onboarding and asset management experience could be for new users. From seed phrase management to fragmented transaction approval workflows, asking non-technical users to execute even basic onchain actions would likely result in confusion, drop-off, and support overhead that scales faster than the product itself.

Because EarnOS relies on stablecoin payments to distribute rewards to its users, abstracting these complexities to drive adoption was a top priority before the launch of its open beta. However, prioritizing accessibility over security was a non-starter. In addition to delivering a seamless UX, EarnOS needed wallet infrastructure that fit the following criteria:

• Fully non-custodial: EarnOS needed users to control their own funds, avoiding custodial risk while ensuring direct and uninterrupted access to earned rewards.
• Scalable across chains: Because many crypto use cases (including gaming, savings, and trading) exist across different chains, EarnOS needed wallets that offered multi-chain support as a standard.
• Built with security as a top priority: Knowing how wide the web3 attack surface is at all times, EarnOS sought a solution with a trustless and verifiable security framework.

EarnOS initially considered building their wallet infrastructure in-house. However, its team realized it would require serious engineering effort, intense security auditing, and ongoing maintenance — all of which would’ve drained resources and delayed launch.

When looking into third-party Wallet-as-a-Service (WaaS) providers, the team found that most were either too inflexible, too complex, or too expensive for their needs. Some charged per wallet rather than per transaction, which would’ve cost EarnOS hundreds of thousands per month, while others lacked the features and flexibility needed to support onchain reward flows at scale.

However, when they then evaluated Turnkey, EarnOS found the solution that met their needs.

“We needed wallets that were fully non-custodial but felt as simple as any app on your phone. Turnkey had the right product, the right pricing model, and the right team. Partnering with them was a no-brainer after that first call.”

Solution: Turnkey’s secure, non-custodial wallet infrastructure

With Turnkey, EarnOS eliminated the most friction-heavy elements of crypto while laying a foundation for mass adoption from both technical and non-technical users. 

Throughout the onboarding process, Turnkey worked closely with EarnOS to address any feature gaps before its beta launch. This collaborative approach not only helped ensure the product was robust on day one, but also reduced time-to-market significantly.

With Turnkey, EarnOS was able to:

• Offer seamless, non-custodial wallets to end users: Every EarnOS user gets a secure, programmable wallet without having to manage private keys or store seed phrases. Onboarding feels just like signing into a regular app — users authenticate with email or passkey, and the wallet is created in the background within minutes.
• Scale effectively with a signature-based pricing model: Unlike other WaaS providers that charge per wallet created, Turnkey only charges when a wallet signs a transaction. This usage-based pricing aligned with EarnOS’s business model and eliminated the need to build costly infrastructure in-house.
• Effortlessly support multi-chain operations: With Turnkey’s curve-level support for chains like Ethereum, Solana, Avalanche, and Arbitrum, EarnOS can enable users to receive and move rewards across multiple ecosystems — all without understanding bridges, gas, or chain selection.

In the first 60 days of beta, EarnOS generated 3 million wallets — 4x more than projected — without a single bottleneck. This early traction gave the team confidence to pursue aggressive growth targets, knowing the infrastructure could handle the volume without a hitch. It also validated EarnOS’s non-custodial approach at scale, proving that real-time reward distribution could be both user-friendly and operationally efficient.

“The unlock for us was finding a provider that aligned with our growth model. Turnkey only charges when there’s actual economic activity — not just for creating a wallet, which is really just keys and code. Charging for that never made sense, and Turnkey understood that.”

Results: Scalable infrastructure, intuitive UI, and frictionless reward distribution to end users

With Turnkey, EarnOS launched a consumer rewards app that's pioneering a global decentralized advertising network all while keeping wallets invisible and intuitive.

The results since beta launch?

• 3M user wallets created in less than 60 days
• 10x reduction in wallet infrastructure costs
• 99% uptime since launch

With its beta in full swing, EarnOS is now preparing for complete launch, expanding to hundreds of brand partners and scaling its infrastructure to support 100 million users across multiple blockchains. As the team adds new reward partners and rolls out new user flows, Turnkey remains the foundation that enables them to focus on product and growth, not infrastructure.

“Turnkey is super responsive and genuinely collaborative — it’s like having a second dev team on hand, without the overhead. If we hit a roadblock or need support, they’re there immediately.”